Objective.

Brand activation to offer VIP guests a unique experience in an amazing location and conceptual menu. The event commemorated Birthday celebrations of the classic Jaeger-Lecoutre Reverso watch.

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Contributors.

Kat & Co  |  Food Creative

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Summary.

Jaeger-Lecoultre planned a three day celebration to host Australasian VIP guests.

 

Brief.

We were required to create three very intricate entremets ( dessert canapes ) which were inspired by the art deco aesthetic of the watch design and featured detailing reminiscent of the internal structures of the timepieces themselves.

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Execution.

We created “Café 1931” The menu was prepared and delivered by Emma Rosen who was also on-site to personally host groups as they arrived in waves, offering guests entertainment and entremets over the three day brand activation.

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Testimonial.

"I wanted to pass on a big THANK YOU for your support on our event! You really understood the brief, our clients and you were a great extension of our Maison. I would like to send you out a little thank you if you could share the best address to ship to?"

 

Clare Mullen, Marketing and Communications Manager, RICHEMONT AUSTRALIA