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Brand activation to offer VIP guests a unique experience in an amazing location and conceptual menu. The event commemorated Birthday celebrations of the classic Jaeger-Lecoutre Reverso watch.


Kat & Co  |  Food Creative


Jaeger-Lecoultre planned a three day celebration to host Australasian VIP guests.



We were required to create three very intricate entremets ( dessert canapes ) which were inspired by the art deco aesthetic of the watch design and featured detailing reminiscent of the internal structures of the timepieces themselves.


We created “Café 1931” The menu was prepared and delivered by Emma Rosen who was also on-site to personally host groups as they arrived in waves, offering guests entertainment and entremets over the three day brand activation.


"I wanted to pass on a big THANK YOU for your support on our event! You really understood the brief, our clients and you were a great extension of our Maison. I would like to send you out a little thank you if you could share the best address to ship to?"


Clare Mullen, Marketing and Communications Manager, RICHEMONT AUSTRALIA

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